Kelli Sherbinin aka: “Sherbs”

  • Co-owner of EB, President

  •  Professional Instructor & Guide

  • PMBI Course Conductor

  •  Director of Operations

Kelli has been teaching for 20+ years and continues to be a passionate ambassador and mentor for our sport.

Click here to read more about Kelli!

Kelli is one passionate individual. She has been teaching mountain biking for 20+ years and brings knowledge, experience and perspective to the people she works with. She enjoys helping people move past mental barriers with a more positive mindset, empowering individuals to learn valuable life skills through the lens of the mountain bike. Kelli’s positivity and exceptional teaching style make her a phenomenal leader, mentor and one of EB’s most sought after instructors.

Born and raised in the West Kootenays, near Nelson BC, is where she found her passion for mountain biking in the mid 1990's. Since then, Kelli has established herself as a highly respected professional instructor, retired racer, advisor, business owner, mother and mentor throughout Canada. Kelli is not only the President and Director of Operations at Endless Biking, she also is a co-founder, course conductor, technical team advisor & director for the PMBIA (Professional Mountain Bike Instructor Association). She also was an integral part of the former Mountain Bike Operations Program at Capilano University, teaching MTB Instruction & Guiding to students creating a career pathway in mountain biking.

Kelli continues to spend countless hours working with advocacy groups helping to grow the sport of mountain biking. She currently is a board member with the MBTA (Mountain Bike Tourism Association, an advisor for the NSMBA (North Shore Mountain Biking Association) and an Athlete Mentor with the Ride Like a Girl program.

Some of Kelli’s career highlights include:

  • Music Video by Rachelle Van Zanton - “Kelli Likes to Ride” (2020)
  • Presenter at the VIMFF (Vancouver International Film Festival) - Showcasing our all girls trip to Nepal, summiting the world's highest navigable pass -Thorong La 5614 meters (2018)
  • Richard Juryn Community Award (2010)
  • 1st Place Overall - BC Bike Race - Solo Women (2010)
  • Overall series BC Cup Champion - Pro Downhill, Dual Slalom & Biker-Cross (2004)
  • 6th place - Red Bull Psychosis (2005)
  • 5th place - Slope Sistair (First invitational women’s freeride event ever!)

Featured in many Movies & TV shows including:

  • 100% Woman
  • Wild at Heart
  • The Emergence
  • Dirt Divas
  • Ride Guide TV
  • The Knowledge Network
  • Drop In TV
  • Nissan Commercial
  • Mountain Bike BC Promotional Videos, showcasing different riding locations within various regions in BC